Ph.D. in Digital Marketing & Branding
Education goes beyond textbooks and classrooms. We believe in empowering students to explore their passions challenge conventions.
Advance your academic and professional journey with a Ph.D. in Digital Marketing & Branding, a research-driven doctoral program designed to develop expertise in digital marketing strategy, consumer behavior, brand management, and data-driven marketing analytics.
This program equips scholars with advanced knowledge in Search Engine Optimization (SEO), performance marketing, social media strategy, AI in marketing, and digital branding, enabling them to contribute to cutting-edge research and industry innovation.
Become a Doctorate-level expert in digital marketing and branding, capable of leading strategic initiatives, consulting globally, and contributing to academic research.
Program Highlight
About Programs
The Ph.D. in Digital Marketing & Branding is an advanced doctoral program in marketing designed for professionals, researchers, and academicians who aim to develop deep expertise in digital marketing, brand strategy, and consumer analytics.
This program focuses on research methodologies, digital marketing frameworks, branding strategies, AI in marketing, and advanced data analytics, enabling candidates to explore real-world business challenges and develop innovative marketing solutions.
Ph.D. in Digital Marketing & Branding (24-36 Months)
Intake: 2026- 2027
Typical Program Structure
A research-intensive structure combining coursework, research methodology, and thesis development:
- Phase 1: Advanced coursework in digital marketing, branding, and research methods
- Phase 2: Research proposal development & literature review
- Phase 3: Independent research & data analysis
- Phase 4: Thesis writing & publication
- Phase 5: Final defense & doctoral completion
- Duration: 24-36 Months (Online)
- Total Credits: Varies by institution (e.g., 60-120 credits).
- Structure: Comprehensive doctoral journey including digital marketing research, SEO & branding studies, AI-driven marketing analysis, and final dissertation with academic publication
Core Curriculum Topics
Advanced Digital Marketing Strategy
- Study of advanced digital marketing frameworks, omnichannel strategy, and digital transformation models.
AI in Digital Marketing & Automation
- Use of Artificial Intelligence, machine learning, and marketing automation tools in modern marketing strategies.
Consumer Behavior & Digital Psychology
- Analysis of online consumer behavior, decision-making processes, and digital user engagement patterns.
Branding & Brand Management
- Development of brand strategy, brand positioning, brand equity, and online reputation management.
Thesis Development & Publication
- Conducting original research and developing a doctoral thesis in digital marketing & branding for publication.
Curriculum Overview
A comprehensive Ph.D. curriculum in digital marketing and branding covering advanced marketing theories, research methodologies, AI-driven marketing, and digital transformation strategies.
The program emphasizes data-driven decision making, academic research, and practical business applications, preparing scholars to solve complex marketing challenges.
Curriculum Breakdown Summary
The curriculum of the Ph.D. in Digital Marketing & Branding is structured into multiple phases, beginning with advanced coursework in digital marketing, branding, and research methodology, followed by an intensive research phase.
In the initial stage, candidates develop strong foundations in SEO, consumer behavior, marketing analytics, and AI in digital marketing. This is followed by a research proposal and literature review phase, where scholars define their research objectives and area of specialization.
The final stages focus on independent research, data analysis, and doctoral thesis development, addressing real-world challenges in digital marketing, branding, and business strategy. The program concludes with thesis submission, publication, and final defense, establishing candidates as experts in the field.
| Regular Students | Required Credits |
|---|---|
| Advanced Digital Marketing Strategy | 25 Credits |
| Research Methodology & Academic Writing | 20 Credits |
| SEO, Analytics & Data-Driven Marketing | 20 Credits |
| Branding & Consumer Behavior | 15 Credits |
| Doctoral Thesis / Independent Research | 30 Credits |
Our Alumni
Dr. Ronald M. Gharib
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Dr. Hariraj Chouhan
Honorary Doctorate in Management
Dr. Laksh Narayanan G.
Doctor of Philosophy - PhD, Human Resources Management and Services
Dr. Gautam Kumar
Honorary Doctorate In Business Administration
Dr Ninad Waaykole
Doctorate , Automotive AI EngineeringProgram Cost
The Ph.D. in Digital Marketing & Branding is a premium doctoral program designed to provide global exposure, research support, and academic excellence.
| Progarm | Fee for International Students | Fee for Indian Students | Scholarship | Zero Cost EMI's | Payment Modes |
|---|---|---|---|---|---|
| Ph.D. in Digital Marketing & Branding | $ 22,500/- | 5,99,999/- | Upto 40% | 12 Months | NEFT/Payment Gateway |
Apply Now
Take the next step toward becoming a Doctorate-level expert in digital marketing and branding.
Apply for the Ph.D. in Digital Marketing & Branding and gain expertise in SEO, branding strategy, AI marketing, and research-driven decision making.
Requirements and Deadlines
For the Ph.D. in Digital Marketing & Branding at Dunster Business School Switzerland, applicants typically must hold a Master’s degree (preferably in a related field) along with academic transcripts, CV, research proposal and recommendation letters to demonstrate research readiness. You also need to submit proof of English proficiency and required identification documents as part of your application package. Deadlines usually include an annual intake with key application dates around late September, and applications are considered on a rolling or first‑come, first‑served basis if submitted after the main deadline.